
As one of the chips with the largest shipment, RFID chip is considered as the linker of the Internet of Things industrial chain, which can make goods or items perceived by computer systems. In the past few years, with the characteristics of long sensing distance, UHF RFID tag chips have become an important direction of industrial power. According to the data of Technavio, the global application of UHF RFID in the retail industry is growing rapidly at a compound growth rate of 40% every year.
The two chips of Featherarray 611 and Featherarray 612 released by Brother Pingtou this time give full play to the end-to-end platform capabilities of Brother Pingtou and the industrial chain, and the recognition rate in complex scenarios is excellent. Featherarray 611 is a single port chip with a sensitivity of - 24dBm, which is the most advanced in the industry. With full automatic impedance tuning, it is suitable for supermarket retail, intelligent logistics, supply chain, air parcel tracking, asset management and other scenarios, greatly improving production and inventory efficiency; The feather array 612 adopts a dual port omnidirectional antenna design, which has better versatility and can meet the needs of complex scenes such as cargo stacking and occlusion.
Song Hailong, a senior product expert from Pingtouge, said: "RFID technology has a history of more than 70 years. With the explosion of the Internet of Things scene, the industry has put forward higher requirements for this technology. We hope to work closely with industry chain partners to continue to innovate RFID technology, so that perception can be everywhere."
At present, Pingtou has owned server CPU chips, AI reasoning chips, RISC-V architecture processor IP and RFID chips and other products. In the 2021 Yunqi Conference, Pingtou released the first RFID electronic tag chip Feather Array 600, which has been applied in a large-scale way in the rookie logistics scene.

